JoyFilly

We’re an exciting eCommerce startup on a journey to revolutionize beauty & wellness with our stunning, innovative, and affordable anti-aging beauty devices!

We started working on an anti-aging device in 2022, and since then, we have designed, prototyped and tested scores of different anti-aging treatment heads for various areas of the face, neck, and décolletage.

Our range of interchangeable beauty treatment heads attach to a rechargeable power unit, all designed with your unique skin sensitivities in mind.

Our designs are based on two independent clinical studies that prove visible and measureable anti-aging outcomes when used for 3 minutes twice daily.

Our device is simple to use but also backed by complex physics which our patent attorney describes as Deep Tech.

With the global beauty device market booming at US$39 billion and growing at 20%pa and our affordable, mass-market approach, we're ready to disrupt the industry and make effective beauty solutions accessible to everyone!

We have freedom to operate and with three international patents pending and a Chinese utility patent already granted we can protect our market position globally.

As we gear up for our US product launch in Q2 2026, we are working to secure our manufacturing partners, complete product trials and appoint a Kickstarter launch adviser, in order to make a splash on Kickstarter.

Join us on our journey from NZ to global DTC – we can’t wait to make beauty better for all!